Privacy Policy

I. Introduction: Our Commitment to Privacy Protection

Thank you for choosing the products and services of CLASSIC COUTURE LLC (hereinafter referred to as “we” or “the Company”). We understand the importance of personal information to you and always uphold privacy protection as a core corporate value. This policy aims to clearly and transparently explain how we handle your personal information, helping you make independent choices based on informed consent. Please read this policy carefully before using our services. If you have any questions, please contact us using the information at the end of this document.

II. Information We Collect: Classified Explanation Based on the Principle of Necessity

We only collect information necessary for our business operations, categorized by collection methods:

(A) Necessary Information You Provide Actively

When using the following services, you need to provide corresponding information to complete the operation:

  1. Account and Identity Information: Name, contact information (phone/email), and shipping address are required for registration. In identity verification scenarios (such as returns, exchanges, or membership applications), we may collect identification numbers and other identity information to confirm user identity and service eligibility.
  2. Transaction and Logistics Information: Order details (product specifications, purchase time), payment information (payment method, transaction proof), and logistics information (recipient, delivery address) generated when placing an order. These are used to ensure order fulfillment, after-sales follow-up, and financial settlement.
  3. Feedback and Interaction Information: Content provided through customer service inquiries, product reviews, and surveys helps us identify service issues and optimize product design—for example, improving delivery processes based on after-sales feedback.

(B) Service-Optimization Information Collected Automatically by Technology

To enhance user experience, we collect the following non-sensitive information through technical means:

  • Device Basic Information (model, system version, browser type): Used to adapt page display for different devices and ensure consistent access across platforms.
  • Behavioral Trajectory Data (browsed pages, search keywords, click preferences): Anonymized analysis of user habits to optimize product recommendation algorithms (e.g., recommending new arrivals you may be interested in on the homepage).
  • General Location Information (only when using location-based functions): Approximate regional data (city level) obtained via IP or GPS to push local promotions (e.g., limited-time discounts at nearby stores), without tracking precise locations.

(C) Supplementary Information from Lawfully Authorized Third Parties

We obtain necessary information from partners with whom we have signed confidentiality agreements to complete service loops:

  • Payment institutions provide transaction status to confirm order payments.
  • Logistics providers feedback delivery trajectories for real-time package tracking.
  • Data analysis agencies provide anonymized industry trend data to assist with market strategy adjustments (e.g., analysis of best-selling categories).

III. Information Use Rules: Clear Purposes and Boundaries

All collected information is used only for the following reasonably foreseeable scenarios:

(A) Core Service Delivery (Basic Function Support)

  • Account management: Registration/login, password recovery, security verification.
  • Transaction services: Order processing, payment settlement, logistics tracking, return/exchange review.
  • Experience optimization: Improving page layout (e.g., simplifying checkout processes) and search accuracy (e.g., optimizing keyword matching algorithms) through behavioral data analysis.

(B) Personalized Services and Communication (Optional Participation)

  • Customized recommendations: Sending product information via email/APP based on browsing and purchase history (e.g., notifications for new arrivals in your followed designer series). You may unsubscribe at any time using the link in the message.
  • Membership services: Sending exclusive offers, event invitations, and other commercial information (e.g., birthday-month discount codes), with the same unsubscribe options as above.
  • Survey feedback: Inviting participation in user satisfaction surveys to collect improvement suggestions (e.g., assessing size recommendation accuracy via questionnaires).

(C) Security Protection and Compliance Obligations (Necessary Legal Responsibilities)

  • Risk prevention: Monitoring abnormal logins (e.g., multiple login attempts from 异地 IP) and identifying fraudulent transactions to protect accounts and funds.
  • Legal compliance: Providing necessary information to judicial or regulatory authorities in accordance with legal procedures, limited to the minimum data required for the case.

(D) Other Purposes: Requiring Your Specific Consent

For uses outside the above scope (e.g., authorizing third-party joint marketing), we will inform you of the specific purpose in advance via pop-ups, emails, etc., and obtain your explicit consent.

IV. Information Sharing and Security: Graded Protection and Transparent Mechanisms

(A) Sharing Principles: Minimum Necessity + Strict Confidentiality

We share information only in the following necessary scenarios, requiring recipients to sign legal agreements for security:

  1. Affiliated Entities: Limited to group companies responsible for order fulfillment and customer service, sharing only information necessary to complete services (e.g., providing delivery addresses only to corresponding regional warehouses).
  2. Cooperative Institutions: Service providers such as logistics and payment platforms, sharing only contract-required data (e.g., providing shipping information to logistics providers only after payment confirmation).
  3. Regulatory Authorities: Providing information as required by law, ensuring compliance with the “necessity and minimalism” principle without exceeding investigation needs.

(B) Special Handling for Sensitive Information

For sensitive information such as ID numbers and payment passwords, we take additional protective measures:

  • Store data with irreversible encryption (e.g., SHA-256 hashing), without retaining plaintext copies.
  • Do not share with any third parties unless we obtain your separate written authorization (e.g., for legal identity verification).

(C) Security Protection System

  1. Technical Measures: Encrypted transmission (SSL protocol), access permission control (only authorized employees can access), and real-time security monitoring (deploying intrusion detection systems).
  2. Administrative Measures: Employee confidentiality training and assessment, data classification and grading (storing sensitive information separately on encrypted servers), and regular third-party security audits.
  3. Emergency Response: In the event of a data security incident, notify you of details and remedies via registered channels within 72 hours (e.g., suggesting password resets for accounts) and report to regulatory authorities simultaneously.

V. Your Rights: Convenient Channels for Exercise

You may manage your personal information through the following methods:

(A) Query and Access

  • Self-service query: View collected information in “Personal Center > Privacy Settings” after logging in.
  • Manual assistance: Email contact@everycleardropfilters.com with “Information Query,” and we will respond securely within 15 business days.

(B) Correction and Supplementation

  • Basic information (name, phone): Modifiable directly in account settings.
  • Verified information (e.g., identity details): Submit correction applications with supporting documents, which we will verify and update within 3 business days.

(C) Deletion and Withdrawal

  • Deletion requests: Submit via customer service when meeting legal criteria (e.g., information no longer necessary), processed within 10 business days (note: deleting critical information may affect service usage, such as removing shipping addresses preventing order placement).
  • Consent withdrawal: Turn off marketing communications at any time (unsubscribe links in emails/reply “TD” to text messages) or adjust APP permissions (disable “Personalized Recommendations” in settings), with no impact on already 生效 services.

(D) Obtaining Copies and Filing Complaints

  • Information copies: Provide identification to receive a machine-readable copy via encrypted email within 30 days.
  • Complaint feedback: Email “Privacy Complaint” to our customer service for responses within 20 business days, or file complaints with local data protection authorities, to which we will actively cooperate.

VI. Protection for Minors: Special Considerations

We recommend that users under 14 years old use our services under parental guidance. If we discover the collection of minor information without guardian consent, we will:

  • Immediately delete relevant data;
  • Notify guardians via registered contact information (except as otherwise provided by law).

VII. Contact Us: Comprehensive Communication Channels

To obtain a paper copy of this policy, inquire about details, or exercise your rights, contact us via:

  • Mailing Address: 5021 AVENUE H, BROOKLYN, NY 11234 US
  • Customer Service Email: contact@everycleardropfilters.com (24/7 request reception, processed 9:00-18:00 weekdays)
  • Response Time: Simple inquiries replied within 5 business days; complex requests resolved within 30 days, with advance notice for special cases.

VIII. Policy Updates: Transparent Change Mechanism

(A) Notification Methods

For major policy changes (e.g., expanded information use purposes or sharing scopes), we will notify you via:

  • A 7-day prominent announcement on our website/APP homepage;
  • A change notification email to registered addresses (including comparison links for old and new terms).

(B) Effectiveness and Choice

Revised policies take effect 7 days after publication. If you disagree, discontinue service; continued use constitutes acceptance of new terms. This policy is governed by U.S. law, with disputes resolved by courts in the Company’s jurisdiction.

IX. Effective Date

Current version effective date: June 15, 2025

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